Executive Advisor
Strategic & Operational Marketing · Go-to-Market · Customer Centricity · Change Management
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After more than twenty years in international management and executive roles across the Fashion, Luxury and Lifestyle sectors, I now work as an Executive Advisor at the intersection of strategy, organization and change. I support CEOs and leadership teams in reviewing operating models, processes and ways of working during brand positioning or repositioning initiatives, the introduction of new technologies, corporate reorganizations and situations of cross-functional misalignment.
I am typically brought in when an organization needs an independent, objective perspective, or temporary access to senior-level expertise to navigate a complex transformation, decision or period of change.
My career began in marketing and branding and progressively expanded into organizational transformation, with a particular focus on digital transformation and client-centric models. My main areas of expertise include Brand Positioning and Brand Platform – also in relation to new AI-enabled processes –, Go-to-Market, CRM and Clienteling, Change Management and cross-functional process optimization.
I help companies realign strategy, technology, processes and people to improve collaboration and drive results.
My experience has been shaped by global organizations including OTB, LVMH and Richemont. I am a certified Prosci® Change Management Practitioner and Guest Lecturer on the emotional dimension of work and change management.
Brand Positioning · Brand Coding · Brand Platform · Positioning Evolution
Go-to-Market Redesign · Client-Centric Transformation · Retail Change & Clienteling
Transformation Processes · Change Readiness · Generative AI Adoption · Stakeholder Alignment
I support organizations through both project-based engagements and temporary management assignments. Below are selected examples of my work.
The timelines provided are intended as an order of magnitude and are defined more precisely based on project scope, complexity and organizational context.
Define or recodify brand positioning and turn it into a clear, codified system that the organization can use consistently, including within new AI-enabled processes. Evolution or review of brand positioning and development of the Brand Platform: purpose, target, value proposition, brand idea, brand promise, personality, narrative territories and distinctive brand codes.
Redesign the end-to-end Go-to-Market model starting from the experience we want to create for the customer. Analysis and optimization of the Go-to-Market strategy and operating model, bringing all relevant functions around the same table. Optimization of the calendar building, customer journey, activities at each stage of the funnel, roles and ownership, cross-functional handovers, decision-making processes, governance, KPIs and information flows.
Prepare the organization for the introduction of AI into digital content production for e-commerce, advertising campaigns, B2B channels and Clienteling. Support companies and creative teams in the operating model and mindset shift required by the introduction of generative AI, with particular attention to its impact on roles and ways of working across photographers, stylists, props designers, post-production specialists, content managers and legal teams.
Make CRM, data and Clienteling genuinely actionable to develop stronger customer relationships. Review of the CRM strategy and customer management model, with particular attention to customer insights, client development, clienteling, data usage and coordination across CRM, Retail, E-commerce and Marketing.
Support the full implementation journey of new technologies or business processes. Assessment of organizational readiness for digital transformations, the introduction of new systems, processes or ways of working. The objective is to identify in advance and monitor throughout the journey key impacts, critical stakeholders, resistance, capability gaps and governance issues.
Support the company in redesigning or building its Marketing function, clarifying structure, roles, responsibilities, capabilities and ways of working with other functions.
WhenThe team needs to be created or reorganized in response to a new strategy, a change in scale or new business priorities.
Support the Retail network in adopting new tools, processes and ways of engaging with customers.
WhenNew CRM systems, clienteling tools or customer strategies require concrete changes in behaviors and routines across the Retail network.
Realign teams and stakeholders when tensions, misunderstandings or silos are slowing down a project or undermining collaboration.
WhenThe issue is not so much the process itself, but the ability of the people involved to work effectively toward a common objective.
Realign Business and IT within digital transformation projects by clarifying expectations, responsibilities, priorities and decisions.
WhenMisunderstandings emerge around requirements, ownership is unclear, decision-making becomes difficult, or a gap develops between technical implementation and operational adoption.
Let’s talk about your next challenge.